A little History . . .
George Gaines repaired wrist watches during the Depression. He kept the repair jobs in an old cigar box that he carried with him when he rode his bicycle home at night. Pop was the front man. He never met anyone that he couldn't talk to and be friends with. In future years as the business grew Mr. Gaines would walk the streets downtown seeing how all the other shopkeepers and customers were doing, and of course visiting at the same time. The "mayor" of Tennessee Avenue loved people almost as much as he loved fixing things. Pop passed away on Valentine's Day 1986.
Doris Gaines was the business person. She elevated George L. Gaines Jeweler, using a strong business savvy and the good taste of a Southern Lady, to its status today as a guild store. Mrs. Gaines added the best giftware the world has to offer. Jewelry from the finest designers widened Gaines' inventory further. Darcie is retired now. Her physical health has betrayed her, but at 94 her memory is as sharp as ever.
The business continues to be family run. Suzanne Gaines manages George L. Gaines with a flair for the tradition begun years ago by George and Doris. Dick Gaines is here doing his computer thing, building this website and keeping the business up-to-date in the 21st Century.
Call, email or do it the old-fashion way - stop in and visit. Gaines still offers the personal service and attention to detail we have since 1935.

At Gaines our customers are our neighbors. Third and fourth generation clientele stop by and visit us now as our family continues experiencing life's journey with yours.