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Earrings and ring set

Full-Service Jewelry Store

Make your loved one’s day with an exquisite accessory or treat yourself to a brand-new necklace from George L. Gaines Jeweler Inc. in Lakeland, FL. We offer jewelry for any occasion, from wedding proposals and anniversary celebrations to birthdays or just because.


A diamond ring adds a hint of sparkle to even the plainest of outfits. Choose from Gemveto’s line of rings featuring precious gems in gold, silver, or platinum settings.

Royal Jewelry

Look and feel red carpet-ready in a piece by Royal Jewelry. The company’s trend-setting designs have adorned countless celebrities, including Zendaya, Jennifer Lopez, Jessica Lange, Juliette Lewis, and Lana Del Rey.


Mazza is a family-owned company with roots in 19th century Italy. The company uses hand-carved gemstones and traditional techniques to create spectacular 14 and 18-karat jewelry.


Rediscover the timeless beauty of pearls with pieces by Mastaloni. Channel the glamorous Audrey Hepburn in layers of strands, or opt for a slim freshwater pearl bracelet for daily wear. The choice is yours.

Other Jewelry Collections

We also offer accessories from Gemstar and Ron Ohm. Visit our store to see our entire collection today.

Jewelry Services

We are proud to be the only full-service jewelry store operating in our area. Apart from jewelry and giftware retail, we also offer the following services:

Custom Design

We have a complete custom jewelry design shop. Our design team is led by Matthew Pearson, our head designer and jeweler.

Together with Matthew and the Gaines Girls, we’ll create your dream jewelry. We’ll listen to you, take note of your needs, and act on your wishes while staying within your budget.

Jewelry Repair

Is your watch broken, or is a diamond in your ring coming loose from its setting? Let us take care of it. We’ll repair your jewelry or watch so that you can enjoy wearing it for many more years to come.


Our team of experts can assess your jewelry and provide you an estimate of its worth.

We aim to provide outstanding service to all of our customers. If you need assistance with placing an order, don’t hesitate to reach out to us. You may call us at 863-688-8557,
or send a message through our contact form.